This year we became much more active on social media. Before the season started the staff did a photoshoot with a professional photographer to capture their unique characters. Throughout the season I used these characters in social media posts on Facebook and Instagram to remind the public of our hours of operation and deals! We also started utilizing a red and yellow version of our logo.

In addition to graphics in 2021, I documented parts of the season and put together interviews with members of the staff. I called them Creature Features. These videos could be found on The Shadows Edge Facebook page and they were also shown out at Quasar Drive-In when we did some B2B collaboration.